What were you doing at 21?
At 21, this week’s guest had just established her 1st business - Total Image Group - and was making (wait for it!) 100 phone calls per day to prospective clients.
She did that every day for 12 months before the company secured its first client.
We share Pamela Jabbour's grit and perseverance on Sparta Chicks Radio today.
A career as a uniform supplier seems an unlikely choice for a woman “born with” a love of fashion.
However a strategic decision to go into 'fashion forward' uniforms plus lots of hard work has certainly paid off.
13 years later, the business makes in excess of $50m in revenue each year and in 2017 was selected to be the official formal uniform supplier for the 2018 Australian Winter Olympic team.
Normally awarded to a prominent Australian fashion designer or fashion label, Total Image Group was the first uniform supplier to be given the prestigious job.
Hearing Pamela’s story makes me think there is an air of ‘inevitability’ about her success.
And by that, I don't mean it was easy (far from it!).
Instead, that anyone with the grit, perseverance and determination to make 100 phone calls x 5 days per week x 48 week is likely to be successful no matter what she turned her hand to.
Another theme that comes through Pamela's story is the importance of taking the emotion out of the work.
I see this often in athlete's who read too much into what's happening in their training on a daily basis and then project forward to what that session might mean for their race weeks, or even months, away (and, of course, this forward projection never happens after the 'good' training sessions; only the 'bad' ones).
Pam reminds me to focus on the work and what needs to be done today so I am one step closer to my goals tomorrow.
In this conversation we discuss:
* how she felt watching the 2018 Australian Winter Olympic team in the designs created by her company,
* that it’s ok not to conform to whatever expectations and stereotypes exist or to what other people think you should and shouldn’t do,
* how she still struggles with worrying about what other people think,
* how she found the persistence and determination to make 100 phone calls every day for 12 months before her company secured its first client,
* why she didn’t change her official title to CEO for the first 10 years of the business (it was part strategic / part Imposter)
* her experience with the Imposter Complex and how she has struggled with it over the years,
* why you need to find a way to deal with your nerves (and especially given its impact on your breathing),
* how she deals with criticism, both of the business and of her personally - including what happened when Australian fashion designer Alex Perry publicly criticised the Olympic uniform within 20 mins of the end of the official launch.
Pamela reminds me there is always more we can do when it comes to chasing our goals and dreams.
So what can you do today that will take you one step closer to your goals?
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